Measure outcomes you can connect to business results. Track mentions and citations from your prompt tests, referral visits from AI platforms, branded search growth, direct traffic changes and enquiries that mention an assistant.
Because attribution is imperfect, add a question to your enquiry form asking how people found you, and listen to sales calls. Combine these signals into a monthly view rather than depending on a single number.
Set expectations realistically. Visibility builds gradually and results vary by sector and competition.
Metrics to track:
Our SEO company in Dubai reports on these with AI search ranking and citations agency in Dubai and generative engine optimization agency in Dubai.
At Awrange, we report citations beside leads so the link to revenue is visible. Numbers without a business outcome are just vanity.
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