How do I measure AI search visibility?

Last Updated: Nov 8, 20261 min read

Measure AI visibility by regularly asking assistants the questions your customers ask and recording whether your brand is mentioned, cited or recommended, and how accurately. Track the same prompts over time to see trends.

Combine this with traditional data. Look at referral traffic from AI platforms in analytics, branded search growth, impressions in Search Console and direct enquiries that mention an assistant.

Because outputs vary, run each prompt several times and look for patterns rather than single results.

Measurement approach:

  • Prompt set: a fixed list of buyer questions
  • Regular testing: monthly runs across several assistants
  • Mention tracking: brand named, cited or recommended
  • Accuracy checks: are the facts about you correct
  • Referral analytics: visits from AI platforms
  • Share of voice: how often you appear versus competitors

Our generative engine optimization agency in Dubai reports on these measures, along with AI search ranking and citations agency in Dubai and SEO company in Dubai.

Pro Tip

At Awrange, we also log any wrong statements an assistant makes about a client. Correcting the source usually fixes them.

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