How does app store optimisation (ASO) work?

Last Updated: Nov 8, 20261 min read

App store optimisation improves how your app ranks and converts in the Apple App Store and Google Play. It covers keywords in the title and description, the icon, screenshots, preview video, ratings and update frequency.

Better visibility brings more organic downloads, while strong visuals and honest descriptions raise the share of visitors who install.

Review and update the listing regularly, test variants and respond to user reviews.

ASO elements:

  • Title and keywords: relevant, natural phrases
  • Icon: simple and recognisable
  • Screenshots: benefit-led visuals
  • Preview video: show the main flow
  • Ratings: encourage satisfied users to rate
  • Localisation: English and Arabic listings

Our ecommerce website development company in Dubai supports ASO, along with digital marketing agency in Dubai and mobile app development company in Dubai.

Pro Tip

At Awrange, we create bilingual store listings. For many UAE users, an Arabic page converts better.

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