What should a content brief include?

A content brief aligns writer, designer and stakeholders before work starts. It states the goal, audience, search intent, target keywords, outline, key points, sources and desired action, so drafts need fewer revisions.

Good briefs save time and prevent generic output. They also protect brand voice and factual accuracy by listing approved claims and subject experts.

The more specific the brief, the more distinctive the result.

Include these items:

• Goal and audience: who the piece is for and why it exists
• Keyword and intent: the main query and what the reader needs
• Outline: headings and required sections
• Facts and sources: data, quotes and internal expertise
• Calls to action: next steps for the reader
• Style notes: tone, terms to use and avoid

Our social media marketing company in Dubai workflow always begins with a brief approved by you, informed by AI SEO agency in Dubai research.