What is conversion rate optimisation (CRO)?

Conversion rate optimisation improves the percentage of visitors who take a desired action, such as filling in a form, calling, booking or buying. It uses research and testing to remove friction from pages and flows, rather than relying on opinions about design.

Improving conversion often delivers a faster return than buying more traffic, because you get more results from the visitors you already have. A site that converts 3 percent instead of 2 percent produces half as many again enquiries from the same ad spend.

CRO is a process, not a one-off project. Each test teaches you something about your customers.

CRO typically involves:

• Analysis: find where visitors drop off using analytics and recordings
• Hypotheses: decide what to test based on evidence
• A/B testing: compare versions of headlines, layouts and forms
• Page improvements: clearer messaging, proof and calls to action
• Mobile focus: make sure phone users can act easily
• Measurement: track lift in conversions and revenue

A WhatsApp marketing company in Dubai should audit your conversion path before increasing ad spend, whether you invest in digital marketing agency in Dubai or SEO company in Dubai.