Review search terms and spending weekly, adjust bids and ads every two weeks and run a deeper strategic review monthly. Constant tinkering can disrupt learning, but neglect wastes money.
Tie changes to a hypothesis and log what you did, so you can link results to actions.
Seasonal shifts and competitor moves may call for quick adjustments.
A sensible routine:
Our PPC agency in Dubai team follows this cadence, with page updates from a SEO company in Dubai.
At Awrange, we keep a simple change log. It makes reviews faster and more honest.
Our experts are here to help you get the results you need.
