What does Google Business Profile messaging and call tracking do?

Messaging lets customers contact you from the profile, while call tracking shows how many calls came from it. Both turn visibility into leads that you can measure and respond to.

Reply to messages quickly. Google may show your response time, and slow replies cost you customers. If you use tracking numbers, make sure the main number stays visible as an alternative so your business details stay consistent.

Review the data monthly to see how many enquiries come from the profile.

Setup points:

• Messaging: enable it only if someone will respond
• Response time: aim for minutes during business hours
• Call history: review answered and missed calls
• Tracking number: keep your main number as secondary
• Missed call handling: call back quickly
• Reports: link profile leads to revenue

Our SEO company in Dubai manages the setup and reporting, and digital marketing agency in Dubai connects the profile to your CRM.