A company page represents the business: announcements, jobs, products, case studies and culture. A personal profile represents a person, and tends to get far more reach and trust. The strongest strategies use both, with the company page providing credibility and the people providing voice.
Company pages are important for search and for recruitment, and they allow paid campaigns. Personal profiles are where relationships form.
Encourage employees and leaders to share and comment on company content so it reaches wider networks.
How to coordinate them:
We manage both through our social media marketing company in Dubai, with content marketing agency in Dubai and PPC agency in Dubai.
At Awrange, we give employees ready-to-share posts with a suggested comment. It makes advocacy easy without scripts.
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