What is employee advocacy on LinkedIn and how do I start?

Employee advocacy means encouraging your team to share and engage with company content on their own profiles. Posts from people reach broader networks and earn more trust than posts from a brand page alone.

Make it easy and voluntary. Provide ready-to-share posts, short guidance and recognition, and let people add their own words.

Measure reach and enquiries and share wins to keep momentum.

How to begin:

• Content library: posts, graphics and updates ready to share
• Training: simple guidance on profiles and tone
• Voluntary participation: encourage rather than force
• Recognition: celebrate contributors
• Guidelines: what to share and what to avoid
• Tracking: reach, clicks and leads

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