A performance programme only works if leads are followed up quickly and honestly graded. Marketing can bring enquiries, but sales decides which ones are real, so both teams need shared definitions and a feedback loop.
Agree what makes a lead qualified, how fast it should be contacted and how outcomes are recorded in the CRM. Feed that information back to the ad platforms so they can learn to find more people like your best customers.
Hold a short weekly review where the two teams look at lead quality together.
How to align the teams:
Our SEO company in Dubai connects the funnel with PPC agency in Dubai and digital marketing agency in Dubai.
At Awrange, we set up a simple lead grading sheet in week one. Sales marks each lead good, average or poor, and that single column often transforms optimisation.
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