There is no universal number, but consistency beats volume. Most businesses perform well with three to five quality posts per week on their main platform, supported by daily stories where relevant. What matters is publishing at a rhythm you can maintain with good quality for months.
Posting more often does not help if content is repetitive or low value. Platforms reward engagement, saves, shares and watch time, so a smaller number of strong posts usually outperforms daily filler.
Timing matters too. In the UAE, engagement often peaks in the evening and around weekends, and shifts during Ramadan, so test posting times against your own analytics.
A sustainable cadence might look like:
A PPC agency in Dubai will build a calendar you can sustain and ties posts to campaigns, with social media marketing company in Dubai to keep creative fresh.
At Awrange, we batch-produce content monthly so posting never depends on someone finding time that day. Batching also improves quality because ideas and visuals are planned together.
Our experts are here to help you get the results you need.
