What tracking should I set up to optimize my website?

Last Updated: Nov 8, 20261 min read

Set up analytics, Search Console, conversion tracking for forms, calls and chats, and event tracking for key actions. Without data, optimization becomes guesswork and every decision becomes an opinion.

Define your conversions first, then make sure each is tracked correctly and tested. Include WhatsApp clicks and phone taps, which are major lead sources in the UAE.

Keep a short measurement plan so everyone knows which numbers matter.

Tracking essentials:

  • Analytics: traffic, behaviour and conversions
  • Search Console: queries, rankings and indexing
  • Tag management: control tags in one place
  • Call and WhatsApp tracking: measure phone and chat leads
  • Heatmaps: see clicks and scrolling
  • Dashboards: one view of key metrics

Our web design company in Dubai team configures and tests everything before changes begin, with technical help from a website maintenance service in Dubai.

Pro Tip

At Awrange, we filter internal traffic so our own visits do not skew data.

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