Which AI platforms should Dubai businesses focus on?

Focus on where your buyers ask questions. ChatGPT has a large general audience, Google AI Overviews and AI Mode sit inside the search engine most people already use, Gemini connects to Google services, Perplexity is popular for research with visible citations, and Copilot is common in Microsoft environments.

Usage differs by audience. Professionals and researchers often use ChatGPT and Perplexity, while everyday consumers see Google’s AI features by default. Test your own customers’ questions across platforms to see which ones mention your category.

Optimise for the common foundations first, then adapt to platform differences.

Platform notes:

• Google AI features: tied closely to search rankings and Business Profile data
• ChatGPT: broad usage, may browse and cite web sources
• Perplexity: prominent citations, research-focused users
• Gemini: connected to Google services and local data
• Copilot: Microsoft ecosystem and Bing data
• Claude: growing use for research and analysis

Our AI SEO agency in Dubai tests across platforms, supported by generative engine optimization agency in Dubai and content marketing agency in Dubai.