Focus on relevance. Tighter keyword groups, better ads, faster landing pages and negative keywords reduce cost per click, while conversion improvements reduce cost per lead.
Pause what does not perform and put budget behind what does. Check performance by device, time of day, location and audience, because averages hide pockets of waste and opportunity.
Remember that the cheapest click is not the best click. Aim for the lowest cost per qualified lead.
Ways to cut costs:
Our web design company in Dubai team reviews these levers every week, with page improvements from a PPC agency in Dubai.
At Awrange, we look at cost per lead by keyword, not only by campaign. That is where the real waste sits.
Our experts are here to help you get the results you need.
