How do I track conversions from Google Ads?

Last Updated: Nov 8, 20261 min read

Set up conversion tracking for form submissions, phone calls, WhatsApp clicks and purchases, and link Google Ads with Analytics. Accurate tracking lets Google optimise toward real results and gives you honest reports.

Test every conversion action before launch and review monthly for accuracy. Duplicate or missing conversions can mislead the automation.

Where possible, import offline conversions from your CRM so Google learns which leads become customers.

Tracking checklist:

  • Form submissions: thank-you page or event
  • Calls: from ads and from the website
  • WhatsApp clicks: button and link events
  • Purchases: value and transaction
  • Offline sales: import from CRM when possible
  • Attribution: compare models in reports

We set up tracking at the start of every PPC agency in Dubai engagement and tie it to SEO company in Dubai reporting.

Pro Tip

At Awrange, we count only meaningful actions as conversions, not page views or button hovers.

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