Negative keywords stop your ads from showing for irrelevant searches. They prevent wasted spend on terms like free, jobs or DIY when you sell professional services.
Review the search terms report weekly and add new negatives as you find them. Over time, the list becomes one of the most valuable assets in the account.
Use negatives at campaign and account level carefully so you do not block good traffic.
Common negative categories:
Our web design company in Dubai specialists manage these lists carefully, alongside PPC agency in Dubai.
At Awrange, we add negatives at campaign level for terms that never convert after a fair test.
Our experts are here to help you get the results you need.
