What is a good Google Ads budget to start with?

Last Updated: Nov 8, 20261 min read

Choose a budget that lets you collect enough clicks to learn what works. A rough rule is enough budget to generate at least 20 to 30 conversions per month, which you can estimate by multiplying your target cost per lead by that number.

Starting too small makes it difficult to optimise, while overspending before tracking is ready wastes money. It is better to start focused on one service and one location, then expand.

Treat the first three months as an investment in learning.

Budget planning steps:

  • Set a target cost per lead: from your margins and close rate
  • Estimate clicks needed: using expected conversion rate
  • Add a test margin: extra budget for learning
  • Start focused: one or two campaigns
  • Scale gradually: increase when results are consistent
  • Review: check profitability monthly

Our PPC agency in Dubai team models these numbers with you before launch, with SEO company in Dubai supporting long-term growth.

Pro Tip

At Awrange, we increase budgets by about 20 percent at a time rather than doubling overnight, so performance stays stable.

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