What is Quality Score and why does it matter?

Last Updated: Nov 8, 20261 min read

Quality Score is Google’s rating of your ad relevance, expected click-through rate and landing page experience. Higher scores usually mean lower costs and better ad positions, so you pay less for the same clicks.

Improving it is one of the most reliable ways to reduce cost per click. It rewards advertisers who give searchers what they are looking for.

Quality Score is a diagnostic, not a goal in itself. Focus on the components that you can control.

Ways to raise it:

  • Tight ad groups: group closely related keywords
  • Relevant ads: include the keyword in headlines
  • Landing pages: match the searcher’s intent
  • Speed: fast mobile pages
  • Extensions: add sitelinks, callouts and call buttons
  • Testing: rotate ads and keep the winners

We improve scores through SEO company in Dubai and web design company in Dubai work, with pages built by a PPC agency in Dubai.

Pro Tip

At Awrange, we send each ad group to a page about exactly that service, not the homepage.

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