What is remarketing in Google Ads?

Remarketing shows ads to people who already visited your site or interacted with your content. It keeps your brand visible while they compare options and often brings back warm prospects at a lower cost.

Segment audiences by behaviour and use frequency caps to avoid annoying people. A visitor who read your pricing page needs a different message from one who read a blog post.

Remarketing works across Search, Display and YouTube.

Remarketing ideas:

• Website visitors: reminder of your offer
• Cart or form abandoners: prompt to finish
• Video viewers: follow up with a service message
• Past customers: cross-sell or review requests
• Exclusions: do not target people who already converted
• Time windows: segment by recency

We build remarketing into every SEO company in Dubai plan, with landing pages from a web design company in Dubai.