How do I choose the right categories and services?

Last Updated: Nov 8, 20261 min read

The primary category is one of the strongest signals Google uses to decide what you are relevant for, so pick the one that best describes your main business, not the broadest one. Add secondary categories for other genuine services.

Then list every service with a short description, using the words customers use. Keep the information accurate and consistent with your website and your licence.

Review competitors who rank well and note which categories and services they use, but do not copy anything that does not apply to you.

How to choose well:

  • Primary category: your core business
  • Secondary categories: other genuine services only
  • Service list: every offering with clear names
  • Descriptions: plain language, no keyword stuffing
  • Attributes: accessibility, payment options and amenities
  • Updates: revisit when you add or stop services

Our website development company in Dubai audits this early, in coordination with SEO company in Dubai.

Pro Tip

At Awrange, we test category changes one at a time and watch results for a few weeks. Changing everything at once makes the cause unclear.

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