How do I set up and verify my Google Business Profile in the UAE?

Start by searching for your business to see whether a listing already exists, then claim it or create a new one. You will enter your business name, category, address or service area, phone number, website and opening hours. Use the exact name customers know, without adding keywords.

Verification proves that you control the business. Depending on your situation Google may offer a postcard, phone, email, text or a short video. Follow the instructions carefully, because inaccurate or inconsistent details can cause suspensions or delays.

Once verified, complete every section rather than stopping at the basics. Completeness is a ranking and conversion factor.

Setup checklist:

• Business name: exactly as it appears on signage and your licence
• Primary category: the most accurate option, plus relevant secondary ones
• Address or service area: accurate location, or areas served if you travel
• Contact details: local phone number and website URL
• Hours: regular and special hours, including Ramadan changes
• Verification: complete the method Google provides

If your listing is suspended or stuck, a digital marketing agency in Dubai can guide you through the appeal, and PPC agency in Dubai can plan the next steps.