How do I track the performance of my Google Business Profile?

Last Updated: Nov 8, 20261 min read

Google provides insights on how customers find you, what they search for and what actions they take, including calls, direction requests, website clicks and messages. These numbers show whether your profile is turning visibility into enquiries.

Look at trends rather than single days, and compare months. Combine profile data with call tracking and website analytics to link activity to leads and revenue.

Use the findings to decide what to improve, such as photos, services, hours or review volume.

Metrics to review:

  • Search views: how often your profile appears
  • Queries: the terms people use to find you
  • Calls and messages: direct enquiries from the profile
  • Direction requests: visits to your location
  • Website clicks: traffic sent to your site
  • Review growth: new reviews and rating changes

Our digital marketing agency in Dubai sends monthly profile reports along with PPC agency in Dubai data.

Pro Tip

At Awrange, we use a separate tracking link and call number for the profile so we can see exactly how many leads it brings.

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