What should I post on Google Business Profile?

Last Updated: Nov 8, 20261 min read

Posts keep your profile fresh and give customers reasons to act. Share offers, events, new services, projects, seasonal updates and helpful tips, with a clear button such as call, book or learn more.

Use real photos and short, specific text. Posts show for a limited time and support engagement rather than direct ranking, but they help convert visitors who are already looking at your listing.

Align posts with your calendar, including Ramadan, Eid, National Day and sales periods.

Ideas for useful posts:

  • Offers: time-limited promotions with a clear end date
  • New services: what is new and who it is for
  • Projects and results: before and after, completed work
  • Events: workshops, openings and webinars
  • Tips: short answers to common customer questions
  • Seasonal updates: opening hours and holiday messages

Our digital marketing agency in Dubai plans posts alongside PPC agency in Dubai.

Pro Tip

At Awrange, we post at least weekly and reuse the best-performing social content with a call button added.

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