Yes, they are among the strongest use cases. Property buyers, investors, home-service customers and clinic patients spend a lot of time on Instagram and Facebook, and visual formats let you show homes, results and experiences vividly. Meta also lets you target by area, language and lifestyle signals.
The challenge is lead quality. Instant forms can produce many low-intent enquiries, so adding qualifying questions, using WhatsApp follow-up and sending traffic to well-built landing pages helps. Fast response also matters, since leads cool quickly.
For local services, location targeting around a radius and strong local proof, such as reviews and before-and-after photos, tends to improve performance.
Tips by business type:
Our PPC agency in Dubai runs lead-focused campaigns with website development company in Dubai and influencer marketing agency in Dubai, adding creators via {L4}.
At Awrange, we set a “respond within five minutes” rule for lead campaigns and monitor it. Quick follow-up often matters more than a clever ad.
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