Instant lead forms keep people inside Meta, making it very easy to submit details, so you typically get more leads at a lower cost per lead. The trade-off is quality, because it takes so little effort that some people submit without real intent.
Sending traffic to your website or landing page takes more effort from the user, so you get fewer leads but often better-qualified ones. It also lets you tell your story in more depth and gives better data on behaviour.
The best approach is often to test both and compare cost per qualified lead and cost per sale, not just cost per lead.
Which to choose:
Our website development company in Dubai tests both with influencer marketing agency in Dubai, while social media marketing company in Dubai builds fast pages and {L4} complements campaigns.
At Awrange, we ask sales to grade the first fifty leads from each method. Their feedback usually decides the winner better than any dashboard.
Our experts are here to help you get the results you need.
