Fewer is usually better, especially with smaller budgets. Each ad set needs enough budget and conversions to exit the learning phase, so splitting a small budget across many ad sets spreads the data thin and slows learning.
A sensible structure is a few campaigns by objective, one to three ad sets per campaign, and three to five ads in each ad set to test different creative. As budget grows, you can add more variations.
Review performance weekly, pause clear losers and move budget towards winners, rather than editing campaigns daily and resetting learning.
A simple structure:
Our PPC agency in Dubai keeps account structure lean with website development company in Dubai, influencer marketing agency in Dubai and {L4}.
At Awrange, we use a consistent naming system across all client accounts. It makes reporting quick and exposes patterns across campaigns.
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