A good figure depends on your margins, average order value and sales conversion rate. A cost per lead that looks high can be excellent if the lead becomes a high-value customer, and a low one can be poor if the leads never buy.
Work out your break-even return on ad spend, which is the point where ad spend equals profit, and your target cost per qualified lead from your sales data. Industry averages are only a rough guide, because every business differs.
Measure quality as well as cost. Cost per qualified lead, cost per sale and payback period tell the real story.
How to set your targets:
Our influencer marketing agency in Dubai builds a target model with social media marketing company in Dubai, PPC agency in Dubai and {L4}.
At Awrange, we calculate targets with the client’s finance numbers before launch. Without margins, a “good” result is just a guess.
Our experts are here to help you get the results you need.
