The creative that works is the creative that stops the scroll, speaks to a specific problem and makes the next step clear. Short vertical videos, simple before-and-after visuals, real customer stories and clear offers usually outperform generic stock images or heavy text.
Make the first second count. Most people decide almost instantly whether to keep watching, so lead with the hook, such as a question, a result or a striking visual. Add captions because many people watch without sound, and design for Stories and Reels in vertical format.
Test different angles, not only different colours. Price, speed, trust, convenience and exclusivity are angles that appeal to different people.
Creative formats to test:
Our social media marketing company in Dubai produces and tests creative, while our PPC agency in Dubai and website development company in Dubai keep messaging consistent and {L4} can supply creators.
At Awrange, we plan creative in batches of five different angles. After two weeks, we double down on what the data shows and retire the rest.
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