How does remarketing fit into performance marketing?

Last Updated: Nov 8, 20261 min read

Remarketing shows ads to people who have already visited your site, watched your videos or engaged with your brand. Because they know you, they usually convert at a lower cost than cold audiences.

It is most effective when it is tailored. Visitors who viewed a pricing page need a different message from those who abandoned a cart or read one blog post. Frequency caps stop your ads becoming annoying.

Respect consent and privacy rules, and exclude existing customers unless you have a relevant upsell.

Useful remarketing segments:

  • Service page visitors: remind them of the offer
  • Form starters: bring back unfinished enquiries
  • Cart abandoners: reminders with incentives
  • Video viewers: nurture interested people
  • Past customers: repeat or referral offers
  • Lead lists: follow-up with consent

Our PPC agency in Dubai sets up layered remarketing with digital marketing agency in Dubai and website development company in Dubai.

Pro Tip

At Awrange, we build remarketing audiences from day one of a campaign, even when the budget is small. By the time you scale, the audience is ready.

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