There is no universal figure, but a sound approach starts from your numbers. Work out what a customer is worth, how much you can afford to pay to win one and how many customers you need. That gives you a target budget based on goals rather than guesses.
Budgets also depend on competition. Categories such as property and healthcare in Dubai have high click costs, so very small budgets may not gather enough data to learn. A testing phase with a defined limit lets you find what works before you scale.
Plan for both media spend and the cost of creative, landing pages and management so you have a realistic total.
What shapes your budget:
Our PPC agency in Dubai builds a budget model with digital marketing agency in Dubai, and website development company in Dubai helps lower costs over time.
At Awrange, we propose a capped testing phase first, usually with a written learning goal. You see what works before committing a bigger annual budget.
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